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Strategies to Leverage PR & Content Marketing Effectively
From curation to creation, the content that relates with your brand is a powerful signal to the search engines as what you do. Quality, engaging content is the key to a good ranking and key to making your website stand out among the crowd.
Today the digital market is busier than ever and competition is tough not only for rankings, but also for the attention of a web user. That’s why, it is important to provide your customers with some interesting and engaging content to catch their attention.
Compliment Your Google SEO Efforts
This is where Rank-Higher steps in. We are a content marketing agency in Vaughan having a team of innovators who excel at copywriting. We will work with you to position your brand on a pedestal above your competitors. So whether you need to freshen up the existing content on your website or produce content for your off-page strategy, we have the skills and tools to make it happen.
Solidify Your Brand’s Role With Our Finest Content Marketing Strategies.
Our Comprehensive Search Engine Optimization Services
Keyword Research
This is our first phase where we perform keyword research. Additionally, we will also be analyzing the competition areas by making evident changes to the fundamental code of your website. This is useful in bringing the visitors and customers right at the doorstep.
Link Building
Most of the Internet marketing companies can get your links to other websites, but those are low quality sites. We at Rank-Higher have a reputation of getting the links on high quality sites to keep up with the ever changing landscape of the World Wide Web.
On Page & Off-Page Optimization
We optimize both on page and off page factors that the search engines look for while determining the relevancy. Our approach will make the search engines think that you have the most relevant webpage and therefore will rank it on the top.
How Does a Successful Content Marketer Work?
Understanding what propels your target audience and creating content to suit their wants is crucial to achieve content marketing success. This content needs to be engaging, likeable and ultimately – shareable.
Both LSI and KEI keyword planning is integrated into our content marketing strategy. When you target the right keywords and also the long tail keywords, good rank in search engine comes standard.
We are a full service content marketing agency providing a range of content marketing services that begin with the creation of high quality, engaging and original content, but go far beyond than that to overall strategy, creating the content and promoting it for your marketing goals.
Here are the steps Rank-Higher takes to ensure your content’s success:
Goal setting
The first thing you need to decide is what your business goals are. Is your content intended at customer retention? Attracting new customers?
Plan/research
Planning and research forms the backbone of most of the work we undertake. This gives shape to our content strategy and ensures we are on the same page.
Create
After the research phase comes the creation of awesome content. This content will be aimed towards your target audience and highly visible to the search engines.
Promote
The aim of the game is simple; to ensure your content is engaged/liked/shared/+1’d/engaged with.
Services we offer:
- Website copywriting
- Blog Writing and Management
- Article Writing
- Social Media content creation
- Press Releases
- And everything else related to content!
Frequently Asked Questions
What is content marketing?
Content marketing involves creating valuable, relevant, and engaging content to attract and retain customers. It helps build brand awareness and drive traffic to your website.
How does content marketing help improve SEO?
Quality content is a key factor in SEO. Search engines like Google prioritize well-written, relevant, and engaging content, helping your website rank higher and reach more potential customers.
What is PR (Public Relations) in content marketing?
PR in content marketing focuses on building your brand’s reputation through media coverage, press releases, and relationships with influencers, helping increase brand visibility and credibility.
Why is engaging content important for my business?
Engaging content captures the attention of your audience, keeps them on your website longer, and encourages them to interact with your brand. This leads to higher customer engagement and more sales.
How can I create content that attracts customers?
We focus on creating content that resonates with your target audience by understanding their needs and interests. We create articles, blogs, videos, and social media posts that engage and inform them.
What type of content do you create for businesses?
We create various types of content, including blog posts, social media updates, videos, press releases, infographics, and more, all tailored to your business goals and audience.
How can I stand out in such a crowded digital market?
By offering high-quality, unique, and valuable content, you can differentiate your brand from competitors. We help craft a content strategy that helps you connect with your audience and stand out.
How do I get started with content marketing and PR?
Contact us to discuss your brand and marketing goals. We’ll develop a content and PR strategy that creates engaging content, builds your brand, and helps improve your online presence.
Content comes in all shapes and sizes. Speak with our content writers Today.
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